NATURE CALLING

Under the restraint of consumerism, the definition of the new value of products begins to return to the original practical functional attributes. Inspired by the power of plants, the relationship between man and the environment is gradually restored, and the natural and pure original design helps emotions find a safe place to live in a complex world. Sporty daily life to achieve the popularization of popularity, bring elegance, meticulousness and comfort and inclusiveness of modern power, from the inside to the outside interpretation of the consistent and comfortable fashion style.

Application scenarios: outdoor, all-weather sports, yoga, Pilates, meditation, camping, golf, tennis, commuting, home.

Apparel & Materials: Consumers increasingly prioritize refined, comfort-driven materials that offer soothing stability while balancing everyday functionality with enduring practical value. Minimalist base layers crafted from skin-friendly blends like wool-Tencel, sustainable Merino wool, and organic cotton emphasize softness alongside odor-resistant and thermoregulatory properties. Frequent extreme weather conditions drive demand for climate-adaptive innovations, such as cool-touch fabrics for heat management and microclimate-regulating textiles that balance dry and warm sensations. Performance-oriented bast fibers and blends introduce organic, subtly textured surfaces with natural ruggedness. Structured yet breathable cotton-blend materials—including cotton, recycled polyester, or nylon—feature smooth or naturally crumpled finishes, enhanced by waterproof, wind-resistant, moisture-wicking, antimicrobial, and low-maintenance properties for urban-to-outdoor versatility. Emerging bio-synthetic materials, particularly algae-based biotech innovations, redefine fabric performance and eco-dyeing processes.

Colours: Versatile and durable soft neutrals and rustic earth tones cater to the new concept of balanced and functional living. Burnt brown, parchment grey and vanilla latte are warm and soft, perfect for a sophisticated, modern urban feel. Fig green, sand yellow brown and so on bring fresh expression of nature, and build a quiet and high-end outdoor leisure style under the harmony of cold tones, sunny and rainy blue.